Printing News in London WC1
In these days of COVID-19, with the threat of coronavirus lurking at every turn, widespread potential danger is closer than at any other time in living memory. Every surface could be a risk to life and limb. Even humble brochures, business cards, postcards and greetings cards could carry the virus and help it to spread. That’s why the arrival of a revolutionary new coating for printed items is such a game-changer. ‘SafeLam’ is turning out to be quite a saviour, arriving like a knight in shining armour to ensure that booklets, catalogues, mailers or display graphics remain safe and sanitary, irrespective of how many people have touched them.
At first glance, SafeLam appears to be a standard gloss or matt plastic laminate, much like any other. However, buried within the make-up of its surface lies a secret weapon that’s turning out to be key in the fight against COVID-19. SafeLam’s remarkable laminate surface contains an antimicrobial agent that kills up to 99% of harmful microbes that come into contact with it. That means that bacteria and viruses — including coronavirus — are stopped in their tracks and neutralised before they can do any harm. They don’t even stand a chance to survive, let alone spread.
We’re keen to let customers know that we’re open for business as usual here at WCS Digital Print in London WC1. So, whether you need brochures, leaflets, posters, annual reports, stationery or anything else printed, we’re here to help.
Uninterrupted print & design services
Our digital printing, litho printing and large format printing services cover pretty much anything that can be printed, so just let us know if you need anything produced for you. Don’t forget, we supply graphic design and artwork services too. Quotations for both print and design are free and without pressure or obligation. We’re based in Mount Pleasant near Clerkenwell and Farringdon so will be particularly convenient for anyone based in that area of west central London.
Safeguarding health & well-being
“The health & well-being of both customers and staff is our top priority”
Rest assured that we’re doing all we can to safeguard everyone and to keep everybody as safe as possible. We’ve implemented various measures towards this end …
Strict hygiene standards are being followed on every front. This ranges from anti-bacterial hand wash, soap and disinfectant being available in strategic locations around our offices, print rooms, work stations, wash rooms and public areas. We’re regularly disinfecting, keeping a sensible social distance from each other and from the public, and encouraging policies like remote working wherever possible. We also encourage customers and prospects to liaise with us remotely if they can. In this day and age it’s easy enough to telephone, email and pass files, images and artwork electronically, so this is reasonably straight forward. We ask customers to remain careful and follow social distancing guidelines. That’s especially important where customers have recently been abroad, in particular to a country that’s been badly affected by the Coronavirus.
We’re also staggering shifts here at WCS Digital Print so that staff and management can avoid the busiest travel times, again reducing contact with other members of the public to a bare minimum. Don’t forget too that we have several print shops in London, so can focus work in the safest location should any geographical area become more adversely affected than another. It’s also worth pointing out that virtually all our printing and production processes are undertaken entirely in-house, limiting the need for contact with others even further.
We will continue
Located just a stone’s throw away from the City of London, WCS Digital Print often supplies printing and design to those working in the financial, insurance and banking sectors located there. We also produce design and printing for a myriad of other businesses packed into this thriving area. These include local theatres, arts centres, museums, universities, legal professionals, bars, restaurants, jewellers, markets and visitor attractions to name just a few. We offer litho printing, digital printing, large format printing and graphic design services and many other print-related services. This article focuses on this intriguing and unique area of East Central London.
The City of London
The City of London (or “the City” as it’s known) is actually a county. In fact, it’s the smallest county in the UK but the fourth most densely populated. That’s quite incredible when you think about it. It also packs an enormous punch in terms of its influence, which extends well beyond its borders to say the least! Also known unofficially as the Square Mile, this area is a global financial centre. It’s home to the City of London Corporation and financial institutions like the London Stock Exchange, Lloyds of London and the Bank of England. In many aspects the financial capital of the world, the area is a massive employer, despite its diminutive size. About 75% of jobs in the City are in the finance, insurance and professional sectors. There are also many other business services surrounding such activities. Printing is just one such service, and at WCS Digital Print, we’re happy to be involved in the Square Mile’s exciting world.
The City is situated in the area originally settled by the Romans in the first century, in AD 43. It covers an area that actually formed most of London (originally ‘Londinium’) right up until the Middle Ages. After that, London really started expanding outwards, towards what we know today. In the interim it became home to the first skyscraper in the UK (the NatWest Tower) and, of course, we now have landmarks in the area like the ‘Gherkin’, the ‘Cheesegrater’ and the ‘Walkie-Talkie’ amongst many other tall buildings. A few feature in the main image at the top of this post.
Printing for businesses, organisations & institutions in the Square Mile
Despite its comparatively small size, the City is an incredibly important area of London and the UK. Indeed it remains one of the most important financial centres in the world. As such, there is an enormous variety of organisations and institutions that require top-notch printed literature to show themselves off professionally. WCS Digital Print are conveniently located to supply this. We love producing high quality, competitively priced design and printing — it’s what we do best. This includes things like
WCS Digital Print also plays its part in the fight against global warming and unnecessary waste. We’ve ploughed money into ‘green’ printing solutions like eco-friendly, low-energy printing machines. We’ve radically expanded the choice of eco-friendly papers and boards available to our customers. We also try to use ‘green’ couriers to deliver printing across London wherever possible. Even our website is hosted on green servers that minimise energy use and keep heat emissions down to a minimum. And rest assured; we collect as many of our paper and board offcuts as we can. That’s quite a lot of material each month that goes straight back into the recycling chain … to make more paper, without the need to cut down trees.
Green papers and boards
The choice of ‘green’ papers and boards at WCS Digital Print includes anything from papers manufactured entirely from sustainably-sourced materials to 100% recycled stock. We offer a mixture too. Just one example is paper made partly from recycled pulp and partly using pulp from sustainable, FSC accredited sources. FSC is the Forest Stewardship Council. They promote responsible forestry, ensuring that FSC accredited products protect the forests themselves as well as the wildlife and communities that call the forests home. We also offer papers and boards that have no wood pulp in them whatsoever, for example paper made of sustainably farmed cotton. This type of paper also benefits from being beautifully ‘crisp’, which is great for high quality stationery, upmarket annual reports and suchlike. All these different stock options mean you have a choice of exactly ‘how green’ your printed items are and what they cost to produce — that’s a cost on several levels, when you think about it.
There is no ‘Planet B’
These days, more and more people are looking for eco-friendly options in their daily lives, including everything from food to transport — and even printing. After all, with temperatures repeatedly hitting all-time records around the world, we all need to wake up and to play our part in helping the planet recover — before it’s too late.
“We all need to wake up and to play our part in helping the planet recover — before it’s too late.
We’re seeing ice caps melting at unprecedented rates, raging infernos causing devastation on both the American and Australian continents, widespread floods in UK locations that have never been experienced in living memory and rising sea levels across the globe. We’re finally waking up to the devastation we’re causing to the air, land and oceans, with plastic and other waste washing up on previously idyllic beaches and wildlife suffering terribly as a consequence. We’re also seeing vast swathes of previously virgin rainforests being plundered for timber, wood pulp and palm oil, to the detriment of wildlife, the environment and, ultimately to us. There is no ‘Planet B’ though. Without the rainforests, animals will face extinction and the ‘lungs’ of the world will not be there to absorb the carbon dioxide from what will become an ever-hotter, planet-sized greenhouse.
The bottom line is that great graphic design can make the difference between the success or failure of your sales and marketing efforts. That’s incredibly important. Quite simply, without excellent graphic design, you could be throwing money down the drain — remember to bear that in mind when you spend money on your sales and marketing, including production of printed literature, exhibition displays, website design and even adverts in magazines. While it’s great to generate some top-notch printing, what good is it if the subject matter looks amateurish, unattractive and the sales proposition or key message is unclear? All too often, for example, we see badly designed brochures, flyers and posters that shout messages from every centimetre of printed space. All that achieves is a din of noise and an unclear core message.
That’s where good graphic design can really turn things around.
“Great graphic design can make the difference between the success or failure of your sales and marketing efforts”
As well as making documents look attractive and eye-catching, a good graphic designer will ensure that the key message gets understood right away, with clear communication and careful ‘weighting’ of all the subsidiary information that follows it. Approaching things this way means that your sales message is seen and understood in just seconds, or even milliseconds, and then the prospect knows where to look next. That’s all very important because most people will usually make a decision on whether to continue reading within just a few moments. If the message is not crystal clear virtually instantly, most will simply move on.
Graphic Designers in London WC1, Clerkenwell & Farringdon
At WCS Digital Print, we have excellent graphic designers in-house, so we can see, at first hand, the huge difference they make to the jobs that we print. Good graphic designers not only make sales and marketing literature look amazing, but they can also help
We thought we’d give you a general overview of specifically the printing services on offer here at WCS Digital Print. They are extremely comprehensive! We’re a printer that’s based in Mount Pleasant so, if you are based anywhere near Clerkenwell, Farringdon or the London WC1 area, we could be a very useful and convenient printer for you, your company or organisation. So, take a moment to have a read and perhaps bookmark this website in your browser for easy future reference.
As you’ll learn below, we can print pretty much anything. That’s because we have incredible print facilities in-house along with the very best printers, print finishers and graphic designers in the area. Our print production equipment is an optimum mixture of state-of-the-art digital machinery and traditional equipment. The modern machinery allows for high speed, high quality production while the traditional facilities allow processes and finishes that quite simply would not be possible with digital equipment. Spot colour printing is just one example and you can read more about that later in this post …
Firstly, we’re digital printers. Our state-of-the-art digital printing equipment allows for printing at high speed, high quality and all without fuss or delay. No printing plates are required with digital print, so it’s generally a faster, easier, more hassle-free process despite being very high quality. Digital printing allows for true ‘on demand’ printing. So, whether you need just one copy of several thousand at the drop of a hat, our digital printing presses ensure that it’s a breeze.
Digital printing is most economical for short and medium runs.
Despite our name, WCS Digital are also traditional litho printers. In fact, we are amongst only a few WC1 printers that have lithographic printing presses in-house. What this means for you is that we can supply printing processes and finishes that are simply not possible with modern digital equipment. For example, we can print in true spot colours including fluorescent colours, metallic inks and those Pantone colours that are problematic using digital processes (e.g. Reflex Blue … with litho printing it’s no problem at all but you’d never get the required colour saturation using a digital process). So, if you are looking for true Pantone accuracy, super-saturated colours, metallics and vibrant fluorescents, then give our litho printing service a try. When compared to digital printing, the need for printing plates means that there’s a little more set-up required with litho, but the quality and colour accuracy is simply unsurpassed.
Litho printing is even more economical than digital printing when volumes are particularly high. It should also be noted that litho printing represents the pinnacle of print quality. As such, litho printing is the benchmark against which all other commercial printing processes are compared.
Thermographic printing services
Our litho presses also allow for thermographic printing, or ‘thermo’ printing as it’s more commonly known. Thermography represents a much cheaper alternative to spot UV varnishing although tends to work best in small areas rather than covering the entire sheet. We’ll write separate, stand-alone, posts about UV varnishing and thermo printing in the future — so do come back regularly if this is of interest and you’d like to learn more about these innovative and highly attractive finishes.
Our large format printing service does exactly what it says on the tin. In other words, it’s all about our ability to print large or very large printed items, courtesy of our large format presses and machinery. The service is perfect for the production of things like posters, in-store display graphics, banners, exhibition graphics, signage, roller banners, architectural plans and so on. Colours are vibrant, tones are deep and the quality is exceptional. So, whether you want something printed for your wall at home or for a large scale exhibition display at a trade show, our large format printing service is just the ticket.
We offer a print management service
With so many different printing processes on tap in-house, it
Welcome to our news blog. At WCS Digital Print, we’ll regularly update this section of the website to bring you the latest printing news, case studies, information about services on offer, technical guidelines, special offers and maybe even the occasional competition! It will grow into quite a resource over the coming months, so please do come and take a look again soon.
Examples of articles to come may include a guide to preparing artwork ready for print, an overview of our lamination, encapsulation and U.V. varnish options, a spotlight on foil blocking and how digital foiling makes things quick and easy compared to traditional hot foil stamping. However, those are just a few examples. We’ll cover every aspect of printing and print finishing by the time we’re finished (although, come to think of it, we will probably never be finished as we’ll always be updating the services on offer, the equipment that we use and the papers and boards that we can print on!).
Last but not least, we’ll highlight the work of local individuals, companies and organisations that we work with in the London WC1 area around Mount Pleasant, Clerkenwell, Farringdon and beyond. Such case studies show good examples of what we can achieve as well as shining the light on the excellent work, services and accomplishments of customers that we work for. It’s also a way of giving back to the local community, of course.
So, please do stay tuned! Perhaps bookmark this page or sign up to our e-newsletter if you’d like to receive updates via email. You can do that in the sidebar on the right if you’re viewing on a desktop or tablet. If you’re viewing on a mobile, click here. For all other queries and advice, simply call us on 020 7278 0950 or contact us here. You can also get a print quote here, free of charge.