We’re a direct mail specialist based in Mount Pleasant, WC1 in the Farringdon and Clerkenwell region of West Central London. We offer printing, production and fulfillment of direct mail campaigns including graphic design, finished artwork of mailshots, digital or litho printing, document collation and stuffing, envelope printing/overprinting, mail merging, postage and finally distribution of the mailers. In fact, we can manage every part of your direct mail campaigns for you, from start to finish.
Variable data & personalisation
Printing can even include variable data so that each printed mailshot is unique to every recipient. That’s a great way to stand out from the crowd and to really personalise each mailer to the intended prospect. It’s also widely accepted as a proven way to increase sales and conversions.
Direct mail works
Direct mail is experiencing renewed popularity in recent years and there’s a good reason for that — it works! While it’s easy to filter out incoming emails or to manually delete them in a fraction of a second, physical mailers are much harder to ignore and are actually preferred. In fact, Royal Mail regularly runs surveys to appraise their success rate and the findings are well worth noting. They report that 92% of direct mail recipients follow up by pro-actively finding out more online and 87% were influenced to actually make online purchases following receipt of mailers. Their survey also found that the ROI (return on investment) on marketing can be improved typically by 12% when direct marketing is included in the marketing mix. Even better are the IPA Effectiveness Awards Databank findings, which concluded that including direct mail as part of a marketing strategy is likely to achieve 27% more top-level sales and a 40% better customer acquisition levels. Because of this, we suspect, the direct mail marketing channel has been growing year on year consistently for the last 8 or so years. It’s quite a rebirth in fact and the direct mail channel should not be ignored.
Contact WCS Digital for all your direct mail requirements
Please do get in touch if you would like to learn more about our direct mail services. We’d be more than happy to help with your next campaign. Call 020 7278 0950 or email us here. You can also ask for a direct mail quotation online if you prefer.